Truth and deliciousness for all.
We source our food with deliberate care from a direct network of farmers nearby. Our chefs sweat the details on every ingredient so you don't have to. Our sourcing guidelines take care of the rest.
The food on your plate tells a story—from how it was planted to how it ended up on the end of your fork and everything in between. We are obsessed with telling those stories...the good, the bad and the in-process versions, too. The "Naked" in our name was born from our mission to bring truth and transparency to everything we put in your bowl...and yeah, to the food system at large. We believe people deserve to know what's up with the food they're putting in their bodies. Or at least where it comes from. As part of our due diligence, each ingredient (and farm) is inspected at every step throughout the growing process: plant, harvest, transport and arrival.
Food the Way Nature Intended
America’s original diners served unpretentious food made from scratch with local ingredients. That model sounds pretty fresh to us these days, so that's how we're slicing it. What that looks like is: if we don't understand how an ingredient is produced, grown or treated, we don't put it on our menu. Our belief system is simple: eat only what you'd feed your family. Join us as we go back to the Foodture.
Our NO list:
- No genetically modified organisms (GMOs)
- No hydrogenated fats
- No artificial coloring
- No artificial flavoring
- No added artificial sweeteners (e.g. high-fructose corn syrup)
- No refined vegetable oils (e.g. canola)
- No antibiotics or hormones
Support Local Farmers, Build a Better Food System
We are united by the power of farmers, chefs and hello, food. We've built our business on sourcing local food from farm partners we personally know. We believe that squash harvested 48 hours ago doesn't need much to make it taste great. Salt, pepper and a little skill go a long way when the food is this fresh. Our current menu is about 40% local, meaning it's sourced within 500 miles of our restaurants. From just-picked vegetables to thoughtfully-sourced proteins, we're creating a game-changing food supply chain, right in your town. But it ain't easy...as we expand, we'll need your help to achieve our goal of maintaining a 100% locally-sourced menu that changes with the seasons.
Simply put, a local food system is a more resilient one. Naked Farmer stands at the intersection of community and economy, building a local supply chain with farms in Florida and the greater Southeast region. This local supply chain creates a sustainable model that can support the community with the fresh vegetables they need, day in and day out.
Our mission is to connect farmers to the community, and we do it through food. We buy food from farmers we know on a first-name basis, cook it with love, and sell it to our community. We put extra effort in to purchase from small and medium-size farms, using our buying power to support sustainable growing practices and invest in the future of farming. This is how we build a better local economy, build up a better local food supply, and cook food that was harvested days (not weeks) ago. We call it the "Naked Way."
We serve whole vegetables as much as possible and use vegetable leaves, stems, and zest of fruits in our recipes to reduce waste and respect the earth.
While so many in the world go hungry, produce that doesn't fit visual standards to sell in farmers' markets or grocery stores stills can end up in a landfill. We take these delicious and nutritious vegetables and create recipes to save those blemished, uneven, too short, too long – and cook them with love. Offering them on our menu when they otherwise would be thrown away.
Our commitment to our farmers is the sustainably source whole animals, to respect each life, and educate our community about different cuts of meat that are lesser-known. Our grass-fed beef rotates weekly based on what's fresh. When our free-range chicken farmer has a surplus of wings, we create a recipe and cook them up to offer them on our menu as a weekend special.
Born amidst crisis.
The opening of our first restaurant was put on pause, but our mission didn't change. At the onset of COVID-19, we pivoted the company to launch a digital farmer's market when our community needed it most –delivering food from farm-to-door.