LOCAL, SEASONAL FOOD FROM FARMS WE TRUST.
We exist to build a better food system — one that connects farmers to community.
NAKED WHO?
NAKED WHO?
Real food. Real farms. Real Community. At Naked Farmer, we believe food should be honest, seasonal, and deeply connected to the land it comes from. Our mission is to build a better food system — one that supports local farmers, respects ingredients, and makes thoughtfully prepared food accessible every day. We exist to connect farmers to community, through chef-driven, farm-to-table cooking.
WHAT WE’RE BUILDING
We’re building a local food ecosystem where:
Farmers are paid fairly and treated as true partners
Seasonal menus showcase the best of what’s growing in each region
Vegetables are harvested days — not weeks — before they reach our kitchens
Guests can feel confident in what they’re eating, and where it comes from
Today, the majority of our ingredients are sourced locally and regionally from small and medium-sized family farms. As we grow, our long-term goal is 100% local sourcing — region by region, while staying true to the realities of seasonality and supply.
THE FOOD SYSTEM STARTS WITH YOU.
Hear from Scott Landers, a 6th-generation farmer and Board Member, on how every plate—and every person—plays a role in shaping the food system.
WHY LOCAL MATTERS
Our farm-to-table restaurants boast a menu grown in direct conversation with small and medium-sized farms in our region, brought in from the fields, and cooked on site by chefs who know their vegetables.
It's pretty simple, really: eating food that's grown closer to you is better for you, the environment, farmers and the economy.
Join us on our journey to 100% local.
To Our Food
Scratch-made cooking, every day
Seasonal menus that change with the harvest
Ingredients sourced fresh from nearby farms
Vegetables harvested days — not weeks — before they reach our kitchens
No shortcuts. No compromises.
To Our Farmers
Direct relationships with farmers — not brokers
Fair pricing and long-term partnerships
Priority given to small and medium-sized farms
Support for sustainable and regenerative growing practices
Transparency around sourcing, growing, and seasonality
To Our Communities
Restaurants rooted in the neighborhoods we serve
A resilient local food system across the greater Southeast
Strengthening local economies through regional supply chains
Hospitality that feels human, warm, and genuine
OUR COMMITMENTS
“We prepare food the way nature intended. Without fluff or filler. A little sea salt, olive oil, lemon and expertise. Our from-scratch kitchens were built by food-passionate people who celebrate locally and sustainably sourced goodness. The veggies that arrive at our back door are so farm-fresh, they don’t need much else. So good, we leave ‘em naked.”
Jordan Johnson, Naked Farmer Founder
JJ’s Motto
Truth & Deliciousness for All
We source our food with deliberate care from a direct network of farmers nearby. Our chefs sweat the details on every ingredient so you don't have to. Our sourcing guidelines take care of the rest.
-
We are united by the power of farmers, chefs and hello, food. We've built our business on sourcing local food from farm partners we personally know. We believe that broccoli harvested 48 hours ago doesn't need much to make it taste great. Salt, pepper and a little skill goes a long way when the food is this fresh. Our current menu is about 82% local, meaning it's sourced within the Southeast US. From just-picked vegetables to thoughtfully-sourced proteins, we're creating a game-changing food supply chain, right in your town. But it ain't easy...as we expand, we'll need your help. Our long-term goal is 100% local sourcing — region by region — as we grow with intention.
-
The food on your plate tells a story—from how it was planted to how it ended up on the end of your fork and everything in between. We are obsessed with telling those stories...the good, the bad and the in-process versions, too. The "Naked" in our name was born from our mission to bring truth and transparency to everything we put in your bowl...and yeah, to the food system at large. We believe people deserve to know what's up with the food they're putting in their bodies. Or at least where it comes from. As part of our due diligence, each ingredient (and farm) is inspected at every step throughout the growing process: plant, harvest, transport and arrival.
-
America’s original diners served unpretentious food made from scratch with local ingredients. That model sounds pretty fresh to us these days, so that's how we're slicing it. What that looks like is: if we don't understand how an ingredient is produced, grown or treated, we don't put it on our menu. Our belief system is simple: eat only what you'd feed your family.
-
Sometimes what you don’t do is just as important as what you do. Here are some things that “aren’t on the menu” as they say.
No genetically modified organisms (GMOs)
No hydrogenated fats
No artificial coloring
No artificial flavoring
No added artificial sweeteners (e.g. high-fructose corn syrup)
No seed oils
No antibiotics or hormones
The Naked Way
We think holistically to cultivate transparency, integrity and value across our entire ecosystem—from our employees to our farmers, customers and suppliers. Together, we will transform the norm.
-
The future of food honors the land, as well as the farmers and chefs who prepare and serve the best of what each season has to offer. And we won’t stop ‘til we get to 100% locally sourced vegetables and meats. We call it “The Foodture.”
-
We have a deep reverence for the planet that feeds us and are committed to being an environmentally conscious company. We use minimal packaging that’s mostly compostable, serve nose-to-tail meats and stem-to-leaf veggies. Zero waste, here we come.
-
Chef-made, locally sourced food served with hustle shouldn’t be hard to find—we’re out to change that.
-
Keep. It. Simple. Let the ingredients shine through, just as nature intended. Because real food needs no flourish.
