Eat Real Food.
From day one, Naked Farmer was built on a simple belief: healthier communities start with real food.
Food grown with intention. Food you can recognize.
We believe in food that connects people back to the land—and to the farmers who steward it. Our goal has always been to make real, responsibly sourced food more accessible, proving that scratch cooking, thoughtful sourcing, and seasonal ingredients don’t have to be exclusive. They should be the standard.
That’s why it’s encouraging to see the newly released U.S. Food Pyramid place its emphasis where it belongs: on whole, real foods. Vegetables, fruits, quality proteins, healthy fats, and whole grains—foods that nourish rather than merely fill.
For too long, our food system has had it backwards. Highly processed foods, added sugars, and refined carbohydrates have taken center stage, while simpler, more honest ingredients were pushed aside. This updated guidance represents a meaningful shift—one that urges a return to real food and a more balanced, intentional way of eating.
It’s a shift we’ve believed in from the beginning. Not because it’s trendy, but because it works—for our bodies, our farmers, and our communities.
Real food isn’t new. It’s just been forgotten.
And we’re proud to be part of bringing it back.
What This Looks Like on Our Menu
At Naked Farmer, this philosophy shows up in every plate we serve.
Seasonal vegetables take the lead. Proteins are thoughtfully sourced. Whole grains, healthy fats, and scratch-made sauces round out each dish—without unnecessary shortcuts or fillers. Every ingredient has a purpose, and every plate is built to nourish, not overwhelm.
The new food pyramid may be putting whole foods back at the center, but this is the way we’ve always cooked. It’s not about following trends. It’s about serving food that feels good to eat, supports local farmers, and respects where it comes from.
If you’re looking for what real food looks like in practice, you’ll find it on our menu—made fresh, sourced responsibly, and served the way it should be.
Jordan Johnson
Founder, Naked Farmer