We're in Charlotte, and We're Not Leaving Anytime Soon

We took a leap. You caught us. Thank you.

Something big has been brewing at Naked Farmer HQ. For years, Florida has been home—the place where our roots took hold, where we learned what it meant to build a community around real food, honest ingredients, and a whole lot of heart. But great things have a funny way of outgrowing their zip code.

Today, we're beyond thrilled to officially welcome you to our first location outside of Florida—right here in South End Charlotte, NC.

We pinch ourselves every single day.

Why Charlotte?

This wasn't a decision we made lightly. We spent a long time studying cities that share our values—places with people who care about where their food comes from, who want something better than the ordinary fast-casual experience, and who are hungry (literally and figuratively) for a brand that stands for something.

Charlotte kept rising to the top of that list. This city is growing fast, but it's not just growing in numbers—it's growing in character. Charlotte has a thriving food culture, a community that rallies behind local businesses, and residents who are increasingly intentional about what they put in their bodies. That's our people. That's always been our people.

Charlotte didn't just make sense on paper. It felt right in our gut—which, given what we do, is kind of the whole point.

Why South End?

If Charlotte is the right city, South End is the right neighborhood. It's one of the most walkable, energetic, and community-driven corridors in the entire Southeast right now. You've got young professionals, fitness-minded locals, creative types, families—all sharing the same sidewalks and light rail stops, all looking for a lunch or dinner that actually fuels them rather than weighs them down.

South End rewards brands that show up with authenticity. It doesn't have a lot of patience for pretenders, and honestly, neither do we. The neighborhood's energy matches ours—fresh, intentional, and always moving. We knew the moment we walked these streets that this was where Naked Farmer needed to plant its next flag.

The Response Has Been Absolutely Humbling

We hoped Charlotte would welcome us. We never could have predicted this.

Since opening our doors, we've been packed—genuinely, beautifully, wonderfully packed—every single lunch and dinner service. The lines, the energy, the conversations we've had with guests who drove across town just to try us for the first time... it's been one of the most rewarding experiences we've had as a brand. Period.

The Charlotte community didn't just let us in—they embraced us. They've shown up, shared their meals on social media, brought their coworkers, brought their families, come back multiple times in the same week. That kind of reception doesn't happen by accident. It happens because this city has incredible people who genuinely appreciate food made with purpose.

To every single person who has walked through our doors in these first few weeks: we see you, and we are so grateful for you.

This Is Just the Beginning

Opening in South End Charlotte isn't the end of a journey—it's the start of a new chapter. We came here with one goal: to serve this community the same way we've served our Florida guests for years. With clean ingredients, real flavors, and a whole lot of love baked into every single bowl.

Charlotte, you've already given us more than we could have asked for. We promise to keep earning it, one meal at a time.

Come eat with us. We'll be here—and we're not going anywhere.

With so much gratitude,
Jordan (Founder & CEO)

Visit us in South End Charlotte and tag us in your meal—we love seeing your plates. Follow along at @eatnakedfarmer and share the love.